punnamonmakorn

About

Performance marketer specializing in paid social (Meta, TikTok, Google Ads), with a focus on scaling e-commerce brands in fashion and beauty. I combine data-driven optimization with creative testing to drive measurable growth.

Having worked across Asia, the US, and Europe, I bring a cross-cultural perspective to how brands grow and communicate.

I’m particularly interested in brands that combine strong creative identity with sustainability and cultural storytelling, translating these into scalable performance strategies.

My approach focuses on fast testing, creative iteration, and aligning brand storytelling with performance outcomes.

Education

– MSc in Digital Marketing

Berlin School Of Business and Innovation

– MA in Culture, Communication, and Globalization

Aalborg University

– Exchange program

Hankuk University of Foreign Studies

– BA in Language and Culture

Chulalongkorn University

Core Strengths

Performance Marketing & Paid Media

  • Paid social campaign management (Meta, TikTok) from setup to optimization
  • Full-funnel campaign planning (awareness → conversion → retention)
  • Budget allocation & performance scaling based on KPIs
  • A/B testing of creatives, copy, and audiences

Data-Driven Optimization

  • KPI tracking (CTR, CPC, CPA, ROAS) and performance analysis
  • Translating data into actionable campaign improvements
  • Audience segmentation and targeting strategy
  • Continuous testing and iteration to improve conversion rates

Conversion & E-Commerce Focus

  • Conversion-oriented copywriting for ads and landing pages
  • Understanding of customer journeys in e-commerce
  • Product positioning to drive clicks and purchases
  • Collaboration between creative and performance goals

Creative Performance Strategy

  • Developing high-performing ad creatives based on trends and insights
  • Bridging creative storytelling with measurable outcomes
  • Testing hooks, formats, and messaging angles
  • Aligning brand voice with performance goals
Languages

Thai (Native)

English (C1)

German (B1)

Tools

Paid Media & Analytics

  • Meta Ads Manager, TikTok Ads Manager
  • Google Analytics (GA4), Looker Studio

E-commerce & Tracking

  • Shopify (CRO, metafields)
  • Tracking setup (pixels, events)

Creative & Workflow

  • Adobe Creative Suite, Figma, Canva
  • Notion, Google Workspace