Performance Marketing Manager
October 2025 – Present
Key Contributions
Own end-to-end performance marketing across France and key European markets, driving scalable growth across Meta and TikTok through data-driven optimization, creative strategy, and multi-market localization.
Improve campaign efficiency (CIR 70–80% → 45–65%) while maintaining revenue scale
Scaled paid social campaigns during peak periods, reaching up to €1.3M/month (Meta) and €439K/month (TikTok)
Led creative testing and audience segmentation to identify high-performing concepts and improve acquisition efficiency
Translated performance data into actionable optimization strategies across creatives, targeting, and campaign structure
Ensured alignment between performance marketing execution and brand positioning, maintaining consistency with Yepoda’s sustainability-driven identity
Performance Marketing Manager
February – September 2025
Key Contributions
Developed performance-driven creative assets and executed paid campaigns across Meta and Google
Creating and executing paid advertising campaigns (Meta, Google)
Managing integrations and product data feeds
Monitoring site performance and analytics
Reporting on advertising performance and KPIs
Shopify backend configuration and optimization
Improved conversion rate and campaign reach by 11% through continuous optimization
Working Student Corporate Communications
September 2024 – February 2025
Key Contributions
Supported corporate communications across internal and external channels, ensuring consistent brand messaging and tone of voice
Managed internal content across digital platforms, including on-screen communication and monthly newsletters, improving information flow and employee engagement
Wrote and edited internal articles and communication materials, translating corporate messaging into clear and engaging content
Designed visual assets and templates for internal communications, ensuring brand consistency across presentations, newsletters, and printed materials
Contributed to the development of copywriting guidelines and brand communication standards in collaboration with the brand guardianship team
Planned and coordinated internal events, including town halls and employee engagement initiatives, supporting company-wide communication and culture
Assistant Digital Marketing Manager
January 2023 – August 2024
Key Contributions
Translated artisanal craftsmanship and sustainability-driven storytelling into performance marketing strategies, aligning brand identity with digital growth
Led SEO and website optimization initiatives across Shopify, improving organic visibility and increasing traffic by 37%
Developed and executed digital marketing strategies across paid and organic channels to strengthen brand visibility and audience acquisition
Designed and produced campaign assets (images, video, email) for Meta and Google Ads, balancing brand storytelling with performance objectives
Analyzed performance data to optimize campaigns, user experience, and content strategy across key digital touchpoints
Improved Shopify user experience and content flow to support conversion and align with brand storytelling
Marketing Intern
July 2022 – December 2022
Key Contributions
Planned, created, and analyzed performance-driven content to improve engagement and campaign effectiveness
Optimized strategies using data insights to drive improvements
Developed and implemented custom automation solutions (Webflow)
Executed, evaluated, and refined campaigns to align with marketing goals
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