dubbu

dubbu is the first Korean beauty store in Copenhagen, Denmark!

dubbu’s mission is to bring the best of K-beauty straight from Seoul to Denmark.

dubbu is a group of young people with strong ties to South Korea. No following the K-beauty trends – dubbu is living them. Having studied, worked, and been part of Seoul’s vibrant beauty scene, dubbu crews experienced firsthand how K-beauty is more than a trend – it’s a lifestyle.

Overview

Focus: User acquisition, conversion optimization, and campaign scaling

Industry: Beauty / E-commerce

Role: Performance Marketing & Growth

Channels: Meta Ads (Facebook & Instagram), Google Ads

A Lot of Seoul
dubbu’s slogan

The Challenge

As a growing e-commerce brand, dubbu needed to increase traffic and improve conversion efficiency while maintaining a strong visual identity in a competitive beauty market.

Strategy & Execution

Paid Social Advertising (Meta Ads)

– Planned and executed paid social campaigns across Meta Ads (Facebook and Instagram), focusing on audience segmentation, creative testing, and performance optimization.

– Campaign structures were continuously refined based on key performance metrics (CTR, CPA, conversion rate), improving user acquisition efficiency and enabling scalable growth.

Conversion Rate Optimization (CRO)

Analyzed user behavior and funnel performance to identify drop-off points, then implemented targeted improvements across landing pages and product flows to increase conversion efficiency.

This includes:

Improving product page clarity
Reducing friction in the user journey
Aligning ad creatives with landing page messaging

Creative Testing & Performance Strategy

Developed and tested different creative formats and messaging angles to identify high-performing combinations.
Performance was continuously optimized based on engagement, click-through rates, and conversion data, improving overall campaign effectiveness.

Creative Strategy & Performance Alignment

Campaign creatives were developed in line with dubbu’s playful and modern brand identity, ensuring alignment between visual storytelling and performance-driven goals.

To balance brand building with conversion, paid social content was structured into two key directions:

Editorial Content : designed to communicate brand identity, aesthetics, and lifestyle positioning
Product-Focused Content : optimized to highlight key products, drive engagement, and support conversion