Performance Marketing Manager
March 2025 – Present
Creating creative assets for display ads and online content
Creating and executing paid advertising campaigns (Meta, Google)
Managing integrations and product data feeds
Monitoring site performance and analytics
Reporting on advertising performance and KPIs
Shopify backend configuration and optimization
Driving sales, an average of two orders per day
Increasing conversion and impressions by 11%
Working Student Corporate Communications
September 2024 – March 2025
Assist the Corporate Communications Manager with internal & external communication
Manage on-screen content and monthly newsletters
Responsible for monthly success newsletter
Design and content management
Write engaging news articles and content for internal platforms
Plan and coordinate town halls and employee events
Create visually appealing displays and printed media
Design templates for internal assets
Develop copywriting guidelines to ensure consistent brand messaging
Coordinate with the brand guardianship team for brand development
Assistant Digital Marketing Manager
March 2023 – August 2024
Led SEO optimization via Google Search Console and Shopify enhancements
Created digital marketing strategies to improve brand visibility
Analyzed performance metrics (Google Analytics, Semrush, Search Console)
Designed campaign assets (images, videos) for Google Ads, Meta Ads, and automated email campaign
Supported Shopify backend improvements for UX and content flow
Increased organic traffic by 37%
Marketing Intern
July 2022 – December 2022
Plan, create, and analyze content for maximum impact
Optimize strategies using data insights to drive improvements
Develop and implement custom automation solutions (Webflow)
Execute, evaluate, and refine campaigns to align with marketing goals
punnamonmakorn 